No doubt many a Saturday night poker game with the boys has had a solid order of pizza for hungry participants. Gino’s Pizza is capitalizing on this. Gino’s, a small chain of franchised pick-up pizza stores in the province of Ontario, Canada, has a new promotion that is either brilliant or a complete sell-out. I nearly tossed out the stack of flyers sitting in the mailbox, but noticed “FREE DECK OF CARDS” emblazoned at the top of the flyer. Having had a decades-long fetish for decks of cards, I had to scan the flyer. (I’ve probably got about 15 decks of cards scattered all over the house.)
If you order over Cdn$19.99, you get a free deck in every order. Now that’d probably make the players in a weekend home game happy, but that’s not the genius part. What they’ve gone and done is printed off a batch of wild cards. Each free deck contains 3 wild cards, each with a special deal for your next order.
Sell-outs? Probably. Considering the immense popularity of poker, I’m surprised this sort of promotion hasn’t shown up earlier on a wider scale. But the really cheesy aspect (pun intended) of this pizza + poker promotion is the names they’ve given the different specials: High Card, Natural Pairs, Full House, Pocket Pair, Triple 7’s, and Casino Cbet Royal Flush.
Most of them don’t make any sense, except for Pocket Pair and Triple 7s. The first is 2 pizzas and 6 soft drinks. The second is 3 medium pizzas with 7 toppings (combined). Cheesy? You bet.
Another poker-related promotion that seems to be doing quite well is the Texas Hold’em scratch-and-win style lottery tickets offered by the Ontario Lottery Corporation. We sell these tickets at my mother’s 50s-style diner , which also has a convenience store. One customer happily announced to me that he’d won $1000. Because these tickets seem to be paying out more often than other scratch-and-wins, these Texas Hold’em tickets go like hotcakes.
It’ll be interesting to see what other poker-related ad campaigns pop up. Anyone know of any? Please drop a comment here.…